Fogo Paulista Rebranding
Client: Marie Brizzard
Personal Project
Year: 2016
Graphic Design /Illustration / Typography: Miguel Fragoso
CD / AD
Fogo Paulista, a very traditional Brazilian herbs-based liquor wanted to redesign their logotype and packaging to introduce the product on Duty Free shops all around the world, starting in the U.S.
We developed the new branding inspired by the rich Brazilian street art scene and a cool and hip neighborhood in Sao Paulo called Villa Madalena, the epicenter of all things hip & bohemian happening in that beautiful city.