Dos Equis By LaChapelle
Client: XX Lager
Agency: DDB Mexico
Year: 2009
Photography: David LaChapelle
ACD / AD
To reposition XX Lager as a super premium lager in the Mexican market, we partnered with legendary fashion photographer David LaChapelle and Flaunt magazine to launch a special edition bottle and bring David’s photography exposition to Mexico City for the first time ever.