The nickname is Cuervo, and I’m a fully Bilingual (EN & SPA) Creative Director/Art Director specializing in innovation and fully integrated campaigns.
Originally from Mexico, I received my Greencard in 2015.
With more than 15 years of professional experience, I’ve worked for clients like McDonald’s, VW, FedEx, Clorox, MTV, Glad, Kingsford, Gatorade, Jose Cuervo Tradicional, Don Julio, Corona Extra, Modelo Especial, XX Lager, U.S. 2020 Census, NHTSA and Amtrak. This experience has helped me lead creative teams in national, regional & international campaigns.
In 2010, I was appointed by The Community to work in their Miami office as a Senior Art Director to launch Victoria & Modelo Especial beers in the US.
Two and a half years later, Alma DDB invited me to join the DDB family where I worked until February 2019 as Multicultural Creative Director of one of the most awarded creative teams in the agency's history; winning the agency’s first ever Cannes Lion (and then the second and third), One Show, D&AD, Epica, Addys, El Sol, Ad Age Isaac Award, Mercury Award, FIAP Design Grand Prix & Addy’s Best of show.
I’m now SVP Group Creative Director at Area 23 working for clients like Lilly & Novartis.
My work has been awarded at Cannes Lions, D&AD, USH Idea, FIAP, El Sol, Adweek Isaac, Addys, Andys, Wave and Círculo Creativo de México and I’ve had the honor of serving as Judge in the New York Festivals, El Sol (Spain), The Miami Short film Festival, One Eyeland & Andy Awards.
I’m also the proud father of two beautiful Chihuahuas; Nutella & Kate Moss.
Awards
2019
Search Responsibly (Free Radicals Project)
One Show / Merit / Creative Use of Data
Webby Awards / Finalist / Digital Campaigns
Webby Awards / Finalist / Online Guerrilla & Innovation
2018
Search Responsibly (Free Radicals Project)
Adweek's Project Isaac Awards / Gold / Best Practices / Data Invention
Adweek's Project Isaac Awards / Gold / Marketing and Advertising / Brand Performance Invention
MDAS “Who rescues who?”
Cannes Lions / Shortlist / Print & Publishing
Cannes Lions / Shortlist / Print & Publishing
Cannes Lions / Shortlist / Print & Publishing
El Sol / Silver / Print
2016
The Last Emoji (Sprint)
Cannes Lions / Shortlist / Outdoor / Integrated /Integrated Campaign Led By Outdoor
Rats (Liquid Plumr)
Cannes Lions / Shortlist / Outdoor / Indoor Posters
FIAP / Bronze / Outdoor
FIAP / Bronze / Print
FIAP / Bronze / Art direction
El Sol / Bronze / Print
Clog Free Pipes 2 (Liquid Plumr)
Radio Mercury Awards / Best Spanish Language campaign
Radio Mercury Awards / Gold / Spanish Language campaign
2015
Panda (Clorox Greenworks)
Cannes Lions / Bronze Lion / Outdoor
Clog Free Pipes (Liquid Plumr)
Radio Mercury Awards / Best Spanish Language campaign
Radio Mercury Awards / Gold / Spanish Language campaign
2014
The Glad Tent (Glad)
D&AD / Wood Pencil / Outdoor Advertising / Ambient
Andy Awards / Bronze / Promotional Items
One Show / Merit / Outdoor instalations / Ambient
One Show / Finalist / Innovation in outdoor
One Show / Finalist / Experiential
Catapult (Rosetta Stone)
Cannes Lions / Shortlist / Outdoor
Cannes Lions / Shortlist / Outdoor
Species (Clorox Greenworks)
Clios / Shortlist / Print
Sol de San Sebastian / Silver / Outdoor
Sol de San Sebastian / Bronze / Outdoor
Ads of the week / Luerzer’s Archive
2013
The Glad Tent (Glad)
Cannes Lions / Silver / Outdoor.
Cannes Lions / Silver / Promo & Activation.
FIAP / Grand Prix / Design
AdAge Isaac Awards / Gold / innovation
Clio Awards: Shortlist, Ambient
Clio Awards: Shortlsit, PR
Clio Awards: Shortlist, Content & Contact
2007
Park (VW Safety Features)
Cannes Lions / Shortlist / Press
Cannes Lions / Shortlist / Outdoor
Retiremnt Home (VW Safety Features)
Cannes Lions / Shortlist / Press
Bocce Ball (VW Safety Features)
Cannes Lions / Shortlist / Press
2006
Kissing Beatles (VW Beetle MP3)
Cannes Lions / Shortlist / Press
Cannes Lions / Shortlist / Outdoor
Mix Your Music (VW Beetle MP3)
Cannes Lions / Shortlist / Press